Pamela Toman
Cofounder and Executive Director, Literacy San Antonio, Inc.

Pamela began working on Literacy San Antonio as a Signature Project of the Junior League of San Antonio, Inc.  As founding Chair of the signature project, she managed the project through a series of assessments, community planning, and the formation of an independent 501(c)3 nonprofit organization in 2010. Pamela’s background includes corporate management and international marketing at Sun Microsystems, Inc., as well as management consulting at Andersen Consulting in Buenos Aires, Argentina. Pamela served on the Texas Interagency Literacy Council and the San Antonio Commission on Literacy.  She holds a BA in History from The University of Texas at Austin and an MA in Latin American Studies from UCLA.

Jennifer Perloff
Board Chair,  Luxury Real Estate Agent / Phyllis Browning Company

Jennifer Perloff has worked with nonprofit organizations since 1992. Her fundraising experience includes work at the National Hospice Organization and National Hospice Foundation in her early career and later serving as Development Director for VNA and Hospice of South Texas in San Antonio. Since 1998, Jennifer has worked exclusively in fundraising for not-for-profit social service agencies and health care providers. Jennifer currently works as an independent development consultant specializing in grant writing.

Louis Cardenas
Creative Director / Blonde Creative

San Antonio native Louis Cardenas is a small business owner and supporter of local artists and charities. Louis honed his artistic skills while attending San Antonio College and landed his first job in publishing. After six years in publishing, a start-up communications company in Austin recruited him. During the Dot-Com years, Louis, along with his colleagues, was credited with taking the company public. In early 2001, Louis took a risk and opened his creative/multi-media firm, Blonde Creative. Since then Blonde Creative, which consists of a great group of creative misfits, has become an award-winning agency with clients ranging from small start-ups to Fortune 500 companies. Louis is an active member in the advertising industry, currently serving on the board of the San Antonio Advertising Federation and was President of the organization in 2008 Louis has channeled his passion for art and music by launching The AM Project, a nonprofit organization. Louis serves on the boards of SA Youth and the Alamo Community Colleges Foundation.

Kelley Farwell
Community Relations Officer / Firstmark Credit Union

In Kelley's role as Community Relations Officer for Firstmark Credit Union, she is responsible for community partnerships and public relations activities. She represents Firstmark in civic, business, and education-related outreach. She also serves as a liaison for all local and state media and trade press. Kelley has extensive experience as a strategic marketing professional working first in advertising, then for 10 years with USAA, and currently with Firstmark Credit Union. She has successfully managed a variety of marketing, public relations, and community outreach programs including a city-wide teen volunteer fair which earned national recognition with a Diamond Award from the Credit Union National Association and the ongoing SAReads partnership which received a Dora Maxwell Award for Social Responsibility. She is a graduate of the Communications College at the University of Texas at Austin.

Elizabeth Kempner McFarland
CEO / KempnerMcFarland Interests

Elizabeth “Lizzie” McFarland joined Literacy San Antonio, Inc. Board of Directors in 2014.  She served on the Board of Directors for the Harris and Eliza Kempner Fund in Galveston from 2005-2013.  Prior to that she was a 5th grade teacher and middle school teacher in San Antonio and 3rd and 4th grade teacher in Mexico City.  Ms. McFarland is a graduate of Trinity University with a BA in Humanities and MA in Teaching.  She also received an MA in Reading from St. Mary’s University.  Ms. McFarland is certified in Elementary English, History and Self-Contained (Grades 1-6), and was an instructor in elementary and secondary reading.  She was a Reading Specialist from 2003-2009.

David L. Olson Jr.
Director of Heavy Products and Fuel Oil / Valero Energy

David L. Olson Jr. is Director of Heavy Products and Fuel Oil of Valero Energy and leading key global corporate functions including marketing and trading of fuel oil and heavy products.  David served 13 years in the Texas Army National Guard rising to the rank of Captain and retired in 2001.  He joined Phibro Energy in February of 1994 as an oil analyst and was part of the evolution into Basis Petroleum. Valero Energy acquired Basis Petroleum in 1997 and David has continually worked for Valero since.  David has represented Valero Energy mentoring in 2001, VITA volunteering, and serving on the San Antonio Library Foundation Board of Directors from 2007-2015.  During his tenure at the San Antonio Library Foundation, Valero Energy generously donated to the Igo Library, Mission Library, Eastside Mobile Media Library, Schaefer Library as well as supporting various fund raising events.  Currently, David is an advisor to the SAPLF.  David holds a B.S. degree in Business Analysis from Texas A&M.  

Debra Salge
Managing Director / Raise Your Hand Texas

Debra Salge serves as Chief Administrative Officer of Raise Your Hand Texas (RYHT), helping to direct organizational operations. She has a thorough understanding of the organization’s mission and vision, and shares the organizational belief that education is an investment, not a cost. She brings to her role a wealth of administrative, financial, project management, and philanthropic experience, including 35 years serving as Executive Assistant to the Chairman and CEO at H-E-B. She is a graduate of Leadership Texas and is a former board member of Impact San Antonio, the World Affairs Council of San Antonio, and the Blue Star Art Complex. Debra currently serves on the TFA San Antonio Regional Board.

Ex Officio

Molly Salmon
Immediate Past Board Chair (November 2013 - January 2016)

Molly Salmon was the Chair of Literacy San Antonio through its transition as a Signature Project within the Junior League of San Antonio, Inc. into an independent 501(c)3 nonprofit organization. At that time, Molly developed a program within Windcrest Elementary that created a Summer Reading Academy for students in first through 5th grade. The program drew upon Literacy San Antonio’s fundamental values of collaboration, capacity-building, and grade-level reading. Molly managed the Rackspace Foundation, where she oversaw the community development and support of more than 8,000 students and their families in the Roosevelt cluster of schools near Rackspace headquarters.